"Michael Emerson is shear genius. From A
to Z he understands media, messaging and how to enable people from all walks of life to participate
effectively in the process. Our experience with Michael has equipped us to successfully message in
radio, television, written press, speaking events and social media. He has given us a voice so we
can be heard … not herded."
Dr. Kris Held, MD
Ophthalmologist & Ophthalmic Surgeon
Michael Emerson is not only extremely
articulate; he understands that the listener doesn’t want to learn how to build the watch; he just
wants to know what time it is. AmericanDoctors4Truth owes a huge debt of gratitude for his help in
gaining us a national voice.
Jane Lindell Hughes, MD.,
"We received FREE media
exposure by using 3 of Mr. Emerson's 6 needed elements; namely: 1) Impacting the public at large 2)
Improving the public's quality of life, and 3) The threat of the public's health or safety. Thanks
Michael. You're the consummate pro!"
"The only hesitation I have
in writing this review, is that I may be helping my competition if they read this
After reading Michael's
book, I applied his straight-forward techniques and to my surprised it worked exactly as Michael
said it would! Michael's book is easy to read, easy to understand, and most importantly, easy to
implement. If you own a small business, are a business executive, or have a need for public media
attention, then this is the resource you've been looking for.
After you read this book,
you will understand exactly how to make the media work FOR you. You will receive step-by-step
instructions on how to get your message on TV and radio. I also guarantee that you will never watch
television again in the same way. You will see the Michael's principles such as: "image equals
perception, and perception is reality", and "Hope and Fear" are what sells to the media, and so
much more. I've read a ton of business and marketing books, and this one is now on top of the heap!
Read it BEFORE your competitors, and leave them scratching their heads wondering how in the world
you got all that publicity."
"The best thing about the
book is how it helped me with a difficult task at work. I had to introduce someone I didn't know
well- I drew the short straw (no one else wanted to introduce the person). it was in front of a
large crowd- I started my intro with the title of this review- the quote I got from Mr. Emerson's
book. I was able to compose my introduction and deliver it as if it was "off the cuff" because of
the tools and tips I learned as a result of reading Mastering the Art of Media Messaging. I also
listened to the book on my IPod while exercising- Mr. Emerson reads the book himself- to hear him
tell his own stories is a real treat! Shortly after I read the book, I was able to meet him in
person- I introduced him to my husband and now they are partners in a new media venture. Mastering
the Art is useful for anyone in any line of work where you have to meet and serve the public- I do
mean ANY line of work- from order taker at the coffee bar to CEO of a big company. Highly
"Michael Emerson has written
a focused, well-thought out manual for media. This is not simply an explanation about how media
works - but rather about how the individual can work the media.
Media is the overriding
element in today's world. Media overwhelms economics, politics, etc., and drives our perception of
current events, art and more. The principles of media can be elusive, but Emerson explains how
media works and how you can become more knowledgeable about media's method and
You will no longer let media
work you over, but you will begin to work the media - for your own benefit or that of your company
Essential if you have in any
way been involved in Media in today's world. And who isn't?"
"Michael’s techniques have helped me improve my media
skills and allowed me to leverage the media to get many messages to the public. This is the most
effective and useful training in media relations I’ve had in more than 14 years as an Army Public
Affairs Officer. I have used these techniques to train senior American and international Military
Officers in media relations."
Colonel F. Lee Reynolds (USAR) U.S. Army Public